Hackworth.exe Boutique SEO Firm

Boutique SEO Firm  ·  Connecticut

Your community knows you. Can they find you?

Discreet, security-minded search and local presence for practices that trade on reputation. Handled personally, reported plainly, and priced for practices rather than corporations.

I  ·  The practice

What we look after

The quiet machinery that decides whether a search for your practice ends at your door.

Article I

Local presence

Your listings, verified and consistent everywhere a client might look.

  1. Google Business Profile and Apple Business
  2. Duplicate listings found and resolved
  3. Name, address, phone and categories aligned
  4. Service areas and locations made clear

Article II

Site foundations

The technical and on-page signals search engines read first.

  1. Unique, local title tags across every page
  2. FAQ content aligned with your services
  3. Indexing, sitemaps, robots and redirects
  4. WordPress, plugin, cache and security health

Article III

Measurement

Honest numbers, configured with privacy first.

  1. Google Analytics 4 and Search Console
  2. Call, email and form actions tracked where feasible
  3. Priority keyword monitoring
  4. History preserved when moving from a prior provider

Article IV

Monthly counsel

A standing relationship rather than a one-time audit.

  1. A plain-English monthly report
  2. A priority page refresh each month
  3. Issues caught before they cost you visibility
  4. Recommendations for the month ahead

II  ·  Approach

How an engagement unfolds

I

Review

We inherit your existing accounts, speak with any prior provider, and preserve your search history.

II

Foundation

A fixed-scope project that corrects titles, listings, locations and FAQs, typically within two to three weeks.

III

Stewardship

Standard or Business Plus: monthly monitoring and maintenance as Google, WordPress and your practice change.

IV

Account

A concise report each month: what we found, what we did, and what comes next.

III  ·  Security

Trusted with what matters most

Our clients hold patient records, privileged matters and controlled work. We treat every login, report and file in our keeping as though our own reputation depended on it, because it does.

Your accounts, your keys

Your domain, website, listings and analytics stay in accounts you own. We work through separate access you grant, never your primary passwords.

Least access, always

We request only the access an engagement requires, and our work never reaches beyond your public website and listings.

Sensitive data stays out

Analytics are configured so that names, health information, case details and form contents are never collected or passed to third parties.

Confidential by contract

Every engagement carries a written confidentiality clause covering any non-public information we encounter in the course of our work.

Careful with credentials

We keep sound security practice with every credential in our care, and prefer named, revocable access over shared logins.

A clean departure

When an engagement ends, we remove our access and return every account, setting and record that belongs to you.

We will never ask you to send patient information, case details or controlled technical data.

IV  ·  Engagements

Engagements scaled to your practice

Boutique attention, at fees that are surprisingly within reach. Every engagement is stated in writing before work begins.

Monthly care

Standard

$395
per month, month to month
  • Search Console reviewed for ranking, crawl and indexing issues
  • Robots, sitemap, redirects and priority pages checked
  • WordPress, plugin, cache and security health
  • Privacy-first Google Analytics 4
  • Up to four hours of routine SEO updates
  • One priority page refresh each month
  • A concise monthly summary
Begin with Standard

Full counsel

Private Office

$3,000
per month, by arrangement
  • Everything in Business Plus
  • Articles and long-form content written for your practice
  • Paid search campaign management
  • Advertising spend billed separately, at cost
  • Expanded monthly reporting and planning
  • A standing strategy call with the principals
Request an introduction

A fixed project

Foundation  $1,500

Up to eighteen hours over two to three weeks: title tags rewritten across every page, Google Business Profile verified and duplicates resolved, service areas and FAQs clarified. Often the first step before a monthly engagement.

As needed

By the hour  $85

Targeted fixes, one-off improvements and work beyond a monthly scope. No hour is billed without your written approval.

Your approval firstNo work beyond the agreed scope is billed without your written approval.

Your assets remain yoursDomain, website, listings, analytics and data stay in accounts you control.

No long contractsMonthly engagements continue month to month, with thirty days' notice.

Honest reportingA phone click is reported as a contact attempt, never inflated into a lead.

No promised rankingsSearch engines are not ours to command. We promise care, not positions.

V  ·  Clientele

In good company

A deliberately small roster, so that every client receives the attention of the principals.

Law firms

Visible where clients look first

Solo practitioners to regional firms

Prospective clients search before they call. We keep your listings accurate, your practice-area pages clear, and your reporting honest about which clicks became genuine inquiries.

We handle
Local search, practice-area pages, Google Business Profile, Apple Business, GA4, Search Console and monthly reporting
We protect
Case details, privileged communications and client identities never enter analytics or advertising platforms

Medical practices

Found by the patients you serve

Private practices, specialists and telehealth providers

Patients choose by proximity and trust. We make sure your offices, service areas and in-person or telehealth options are stated plainly and consistently wherever patients search.

We handle
Title tags, Google Business Profile, duplicate listings, service areas, FAQs and image optimization
We protect
Analytics are configured never to collect names, health information or form contents

Defense contractors

A public face, carefully kept

Contractors, suppliers and specialist firms

Primes, agencies and partners vet you online before they call. We keep your capability pages, local presence and technical site health as precise as your work.

We handle
Capability pages, local presence, technical SEO, site health and indexing
We protect
Our work is confined to your public website and listings. We never request access to internal systems or controlled technical data

Every other business

Any business worth finding

Retail, trades, hospitality, nonprofits and professional services

These three fields are where we began, not where we stop. If your customers search for you, the same careful work applies, scoped to what your business actually needs.

We handle
Local search, technical SEO, Google Business Profile, Apple Business, GA4, Search Console and monthly reporting
We protect
Your accounts, your customers' data and your reputation, with the same discretion every client receives

We do not publish the names of the firms we serve. Discretion begins with us.

VI  ·  Principals

The people doing the work

You will not be handed to an account manager. The principals who scope your engagement are the ones who carry it out.

Daniel Hackworth, Founder and Lead Engineer of Hackworth.exe

Daniel Hackworth

Founder & Lead Engineer

Daniel has spent years building websites and software for high-profile clients, earning trust through work that demands confidentiality, care, and technical precision. He founded the firm with a hands-on approach: get to know the people behind the business, understand what matters to them, and make thoughtful improvements where they’ll have the greatest impact.

Ryan Murzyn

Principal Engineer & Director of Operations

Ryan oversees the firm's engineering, client systems and administration, from analytics configuration to the internal tools that keep each engagement on schedule. He brings a software engineering background and fifteen years of running exacting kitchens.

VII  ·  Inquire

Begin with a private conversation

Tell us a little about your practice. A principal will reply personally, usually within one business day, to arrange a short consultation at no charge.

There is no obligation, and nothing is billed until an engagement is agreed in writing.

Please do not include patient information, case details or controlled technical data in this form.